The Fluid Concept is a consultancy that provides analysis & practical  guidance for modern media organisations wanting to better monetise their content

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TFC Newsletter

A free newsletter led by my weekly article exploring the trends & changes that are shaping opportunities for new independent media companies, plus commentary on the key media stories of the week

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TFC Membership

Affordable consultancy in bitesized pieces. Ask specific questions on how to build your media business & content teams, while learning from other creators in the TFC Member's Mailbag

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TFC Consultancy

A personalised business model & roadmap designed to help achieve your business goals, through a combination of meetings, bespoke reports & guidance through custom-made programmes


"Bola has had a really positive impact on not only my approach to my business but the business itself. He shares practical guidance and helps a lot when it comes to formulating strategies. I can't overstate how much working with Bola has helped me grow my business. If you are struggling to get to the next stage of your start up journey, I would highly recommend working with Bola."

- Mariam, Black British Bloggers