Marketing Lessons from Justin Timberlake, Beyonce and Jay-Z

Game 5. NBA Finals.

The Miami Heat were toying with my heart, going into the break trailing 61-52. Thinking that maybe it was time to hit the sack, Twitter started blowing up. “The Next Big Thing” had arrived:

Since then, music fans and marketers alike have been buzzing about the Samsung x Jay-Z collaboration. But what was it that made it so great? In a time when sponsorships, endorsements and collaborative deals are ridiculously common, it seems Jay-Z the Business Man has been taking notes and using others for practise on the art of being timely.

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